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Notes From the AI Creative Frontier.
Tool field reports, behind-the-scenes of real projects, and news from the studio. Honest, tested, and hype-free.
Eight Rounds, Two Models, One Surprise: What GPT Image 2.5 Sunburst Actually Changed
OpenAI shipped GPT Image 2.5 in September 2026 in two variants — Flare, the fast one, and Sunburst, positioned as the quality tier. The launch language promised…
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Can 9 Reference Photos Replace a Storyboard? I Tested It on a Spec Ads
Seven characters. One elevator. One product. A Spec Ads with fart joke concept.I fed Seedance 2.5 on PixVerse Canvas 9 reference sheets and one very long d…
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AI Image Models Never Stop Evolving. So, Have You Tried Qwen Image 3.0 Pro?
Every few weeks there's a new "state of the art" image model. After 30 years in design and advertising, I've learned to ignore the marketing copy and just test …
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The Free AI Music Platform Nobody's Talking About
Over the past few days, I ran a structured 3×3 test on Treblo, the free AI music generation platform (formerly Sonauto). No sponsorship, no affiliate link — jus…
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The 2026 AI Image Model Showdown: 14 Models, One Prompt, One Battle Scene
IntroductionImage quality isn't a vanity metric anymore. When you're building a final hero shot, or generating a reference frame that has to stay consistent acr…
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Do Filmmakers Need an Agentic AI, or Just a Faster Assistant?
A field report on invideo Agent Two — and the question it raises for every creative director watching AI video mature in real time.The BriefFew day ago I ran a …
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I Gave Seedream 5.0 Pro 4 "Breakthrough" Claims to Prove. It Only Survived 3.
ByteDance launched Seedream 5.0 Pro on July 8, 2026, positioning it as a direct challenger to GPT Image 2 and Nano Banana Pro. The pitch: four core breakth…
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I Let an AI Ad Tool Make Almost Every Creative Decision Except 3 Words
Here's the record of how a 15-second chocolate ad actually got made.The BriefSpec ad: premium chocolate bar, brand "TREAT," black and gold packaging. Product ph…
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I Tested Meta's New Free AI Image Model Very Hard — Here's Why
Meta AI dropped Muse Image this week — the first image generation model out of Meta Superintelligence Labs, live now in the Meta AI app, Instagram Stories, and …
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